We created a brand identity for some groundbreaking tech.​

Hubbl brings together the best of TV and streaming into one experience, giving consumers a universe of content. It’s a great solution for customers, but it needed a brand and name that could help sell exactly what the technology could do for them.​

Our approach involved a little ‘modern magic’. Inspired by the invisible, ‘magical’ tech that pulls your apps together, we imagined an enormous grid of apps and looked to the negative space between them – a bright star. And how best to view this constellation of content? ‘Hubbl’, of course.